Same three lenders, same links, ten different personalities. Open any concept to see the full page, then use the bar at the bottom to flip between them. Every page works on phone and desktop.
One headline, three lenders, three buttons. Nothing to read and nothing in the way.
For leads who've been dodging calls: no voicemails, no processor emails. Old way vs. DIY way.
Full sales mode: same-day approval, fixed rate, up to $1M, as low as 5.99%. Bold, loud, built to convert.
Two quick questions pick which lender to try first, with the other two as the backup plan.
Leans into "DIY": a blueprint look with a live equity calculator before the lender picks.
Cinematic: glowing house filling with liquid gold as the equity counter ticks up, words that light up as you scroll, 3D cards that tilt under the cursor.
"Three doors. One of them says yes." Doors that swing open to apply, a pick-by-situation list, and answer-first Q&A with FAQ markup for search and AI answers.
The page is a text thread from Shawn: messages type in one by one, and each lender is a tappable link card. Made for leads who missed his call.
Neutral, consumer-guide style. A side-by-side comparison table of the three lenders with a clear try-first order. Works for the neutral domains.
Bright and fun: a smiling house popping coins, sticker-style cards with chunky shadows. Friendly, memorable, very un-bank-like.